
Individual parameters are separated by the ampersand ( &) symbol. UTM parameters are all the tags that come after the question mark ( ?) in the URL above: Here’s what a link looks like when it’s tagged with UTM parameters: UTM parameters are bits of text that you add to your URLs and links that you share.
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You can click on any of your individual UTM tags to drill down and get a full report based on that specific UTM tag:

In your “Top Sources” report you can filter by medium, source, campaign, term and content tabs which include all the visits to your sites from tagged links. You can see referral sources of your traffic, even those that would otherwise be listed as “Direct / None”: When you have UTM tagged links in your emails, social media and other platforms, you can see clicks on these links in your Plausible Analytics dashboard. How do I see UTM campaign stats in Plausible Analytics? Urchin was the analytics company that Google acquired in 2005 and turned it into Google Analytics. Website owners use UTM parameters (Urchin Tracking Modules) to help them understand where their site traffic is coming from. Site owners cannot see which referrer sources are sending that traffic.Ī solution to minimize dark traffic is to tag links. You may know it as “Direct / None” in your Plausible Analytics dashboard.ĭark traffic includes clicks from emails, clicks from documents, clicks from mobile messengers, bookmarks, people typing in the URL directly into the browser and many other mechanisms.
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Plausible converts plus signs into spaces.Plausible merges UTM tags that are identical to referral sources.Best practices for UTM tags and other things to know.

Analyze your guest blogging and content syndication campaigns.Analyze influencers, affiliates and creators you’re sponsoring.

Check the results of each individual social media post.Compare paid vs organic social media activities.How do I see UTM campaign stats in Plausible Analytics?.Plausible Analytics has full UTM tag support out-of-the-box to help you track your marketing campaigns from click to conversion. They can help you get more insights into the dark traffic, track paid marketing campaigns, newsletters and identify specific pieces of social media content that deliver the best conversions. UTM parameters are a useful tool for business owners.
